GOOD ASSETS FEEL LIKE THEY BELONG TOGETHER.

Editing is a creative process. Finding the right assets shouldn't get in the way.
VCR creates Play Sets around distinct visual ideas, inspired by decades of motion design, analog technology, and visual culture. 

Each collection has its own identity, but they're all designed to complement the same creative workflow.

FIND YOUR VISUAL WORLD

Every Play Set explores a different creative direction.
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THE VCR SYSTEM: WHERE DO YOU START?

BEGIN HERE

FREE PLAY

Free

Your introduction to the VCR system. Free editing assets to experiment with.

START WITH FREE PLAY

START PLAYING

$19

Essential tools across the core editing categories.

GET START PLAYING

PLAY SETS

From $39

Explore a specific visual world, one collection at a time.

BROWSE PLAY SETS

INFINITE PLAY

$249 once

Every Play Set, every future release, and every update. One payment.

1,000+ ASSETS · NO SUBSCRIPTIONS

UNLOCK INFINITE PLAY

Every product runs on the same design language. Assets from any tier work with assets from every other tier.

EVERY PLAY SET. EVERY FUTURE RELEASE. 

Over 1,000 creative assets. Everything VCR has made, and everything that comes next.
EXPLORE INFINITE PLAY

TRUSTED BY EDITORS LIKE YOU

  • "Your site has been a godsend and elevated this video like crazy; exactly what I was looking for! Super happy with infinite play so far."
  • "All of the VCR tools I have are awesome and have helped me make big progress in my design and process"
  • "I use your videos for every commercial bumper and they are just perfect. Buying the your vintageometry library was one of the best investments I ever made!"
  • "You guys have completely outdone yourselves. These packs are already completely indispensable."
  • "I really value the way y'all are true to the aesthetics of the 20th century. Many people try to make things look “80s” or “90s” but never quite lands right."
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QUESTIONS BEFORE YOU PRESS PLAY

Editing should feel frictionless. These are questions editors ask before entering Playflow.

What is Infinite Play?

A complete, continuously expanding archive of VCR Play Sets. One purchase includes everything available now and every future release.

Do I need Infinite Play to use VCR assets?

No. Individual Play Sets can be purchased separately. Infinite Play is for creators who want uninterrupted access without rebuilding their toolkit over time.

 How do future releases work?

Whenever a new VCR Play Set is released, it’s automatically added to Infinite Play at no additional cost.

What software is this compatible with?

All assets are drag-and-drop compatible with major NLEs including Premiere Pro, After Effects, Final Cut Pro, Resolve, and more.

Is this a subscription?

No. Infinite Play is a one-time purchase with lifetime access.